This SmartMax set is meant for little children, starting from 1 year old. It contains animal figurines that children need to assemble themselves before playing. Each animal figurine consists of two parts that you have put on a magnetic rod to connect them, and you can recombine the parts as many times as you want. The rod is very similar to rods from building magnetic kits like Geomag, though this one is much bigger. Since pieces are way too big for babies to swallow accidentally, this toy is safer than most magnetic kits.